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Interview with online magazine addresschic.com - Style with Compassion

  A few weeks ago we were approached by online US magazine address chic.com to talk about Ethical Fashion and what it means for Hawthorn and the industry as a whole. From inspiration and the desire to start an ethical brand through to the challenges of sourcing.   Address Chic - 'You probably would have heard of ‘ethical fashion’ but didn’t pay much heed to what it really means. But perhaps when you’d know what goes into making your super affordable stylish clothing and how each stage of its production process takes a toll on the people who make it and also the planet you’d think twice before spending your money on them. When you’d see the inhumane working conditions,...

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Featured in: The Evening Herald

We featured in the Evening Herald online and in the weekend supplement!   Full article: Designer for Puma and Fred Perry returns from London to Plymouth to launch ethical fashion label By CarlyHerald  |  Posted: March 16, 2016   AFTER working for the likes of Puma, Radley and Fred Perry in London, you'd think that Amy Whybrow would be in the perfect city to launch her own label.   Think again. After seventeen years of success as an accessories designer in the big smoke, the 39-year-old decided to move back to Plymouth five years ago to pursue her own business. Hawthorn was born in 2013, an ethical clothing brand based in Ocean Studios at Royal William Yard. For the seaside-loving...

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Behind the scenes of our SS16 photo shoot

      Just a few photos from behind the scenes of our SS16 Photo shoot at South Milton sands in Devon, taken last Summer.   Thanks to the team - Emma Barrow - Photography Envy - Hair and Make up Elouise Brooks - Herbert - Model   Thanks also to the Beachhouse for letting us use them as a backdrop and supplying the tea!    

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